Six Trending Jobs in Digital Marketing in 2020

With 64% of Pakistan’s population under 30 and about 445,000 university graduates coming out every year, the country’s unemployment rate stands at 6.14%. The rise of social media has opened new avenues for making a career. This is the high time to start learning Digital Marketing Skills and adopt Digital Marketing as a full time career by working on freelancing platforms such as Fiverr, Freelancer , Upwork etc.

Not only this but also the thousands of advertising and digital marketing agencies in major cities of the country keep on hiring fresh graduates. These agencies also require experienced professionals in the field of digital marketing to fill the growing number of vacant positions.

Today, we’ll talk about six trending jobs in Digital Marketing that can make you a five or even a six-figure income with zero to minimal investment. Here are some of the most in-demand digital skills in today’s job market:

1. Social Media Managers

They are the ones who are responsible for drafting the social media strategy of the project, making sure that the goals & targets are well-aligned and the audience is able to receive timely information & updates. Learning social media management looks very easy as anyone can post on social accounts but if you are looking to grow in this field then you must understand the basic concepts that are required on-job. Some of them include social media strategy (action plan), content planning, studying audience behavior, engagement strategies, responding to negative feedback, insights, and followers active timing, etc. If you have command on these basic concepts then you can easily land on a high-paying job even if you have to take a start from a basic level.

2. Content Strategists and Creators

Content strategy and content production are two different jobs that may or may not be performed by the same person, however, these are covered under the same domain: Content. A content strategist is the one who plans, defines and shapes the look and feel of the content. However, the content creator or writer is the one who executes that part. So, a content strategist for a company, say, Tasty is the one who is planning the video content as to what recipes to be shared this month and content creator is the one who creates the script, subtitles, and process of the videos. People are searching for information online in the form of written and video content. If you are good at writing or producing videos then there is bright light for you since people appreciate quality content. With the content skill in hand, you can not only land on a high-paying job but also start your own blog or YouTube channel and earn a handsome amount to make a living.

3. Campaign Managers

Social media campaign managers are those marketing professionals who are experts on Facebook and Google ad campaigns. They work on salary or as freelancers to run ad campaigns on E-Commerce businesses and get them sales. This job is suitable for highly experienced professionals who keep themselves up to date with ad policies, have a sound knowledge of ad formats and their effectiveness, understand how to optimize the ad campaign and minimize the per-result costs.

4. Search Engine Optimization (SEO) Managers/Specialists

You have a website where you have displayed your products and services but if you have no visitor on the store then the website will not be able to perform well and generate any revenue for your business. People trust search engines and those websites that rank on the top page when certain keywords are entered. SEO Managers are responsible for ranking the websites on top of search engine result page (SERP) by working on the given keywords. It is vital for an SEO Manager to be responsible not to use black hat techniques to drive fast results hence sometimes resulting in the blacklisting of the website domain.

5. Affiliate Marketers

Affiliate marketing is one of the rising fields in Pakistan. There are many people who are already associated with this industry. With an affiliate marketing program, you get paid a certain commission on the promotion of someone else’s products. When they buy a product using your affiliate link, payment is made into your account. Some of the biggest affiliate marketing platforms also known as CPA (Cost per Action) Networks that bring marketers and vendors on a coherent place are MaxBounty, ClickBooth, PeerFly, and others. You can work as an affiliate marketer on your own or you can also join a team of affiliate marketers who are growing together.

6. Virtual Assistants

As the name suggests, virtual assistants are those professionals that work virtually from another location to work with businesses and perform day to day tasks that may include social media postings, data entry, basic designing on platforms such as Canva, making follow up calls, etc. These are paid per hour and if you work with 2-3 clients on a monthly basis you can easily make a six-figure income. If you have any of these skills, it is high time for you to grow your career in digital marketing.

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