Client: DeskCo Space, Islamabad
Agency: Digital Umbrella, Islamabad
Project: Website Development, SEO Optimization, and Digital Marketing for DeskCo Space
Industry: Coworking Spaces
Website: deskco.space
DeskCo Space is a modern coworking space in Islamabad, designed and benefits for freelancers, startups, and small businesses seeking a collaborative and productive work environment. The team behind DeskCo sought a robust online presence to attract clients, increase booking inquiries, and establish itself as a prominent coworking space in Pakistan’s capital. Digital Umbrella, an Islamabad-based digital marketing agency, took on the project with a comprehensive approach to develop a user-friendly, SEO-optimized website from scratch.
Digital Umbrella set forth to achieve the following objectives for DeskCo Space:
To accomplish these goals, Digital Umbrella adopted a structured approach involving several key methodologies, including thorough research, SEO best practices, and iterative development processes.
After the website launch, Digital Umbrella’s strategies and optimization efforts yielded significant results for DeskCo Space, including improvements in organic traffic, online engagement, and lead generation.
Digital Umbrella’s approach to the DeskCo Space project exemplifies the impact of a well-rounded digital strategy. By combining user-centered design, SEO, and high-quality content, the agency not only increased DeskCo’s online visibility but also helped build a credible brand image in a competitive industry.
Digital Umbrella’s work on DeskCo Space’s website demonstrates the power of a cohesive digital marketing approach. Through SEO-driven content creation, keyword research, and thoughtful web design, Digital Umbrella transformed DeskCo Space’s online presence. As a result, DeskCo Space now stands out in the Islamabad coworking scene, attracting a steady stream of clients and inquiries, and solidifying its position as a premier coworking space provider.
Hurdle: The coworking industry in Islamabad is competitive, with several established players. Initially, the challenge was understanding DeskCo Space’s unique positioning and communicating its value in a way that would set it apart. DeskCo aimed to present itself as a modern, professional, yet welcoming space, which required a balance between technical details and an inviting tone.
Solution: To address this, Digital Umbrella conducted detailed discovery sessions with the DeskCo team, exploring their vision, values, and target audience in depth. After extensive brand research, we developed a brand voice guide that aligned with DeskCo’s identity and ensured consistent messaging. The content and design team then used this guide throughout the website, making DeskCo Space’s unique features and personality shine through without losing clarity or professionalism.
Hurdle: Conducting effective keyword research in the coworking niche presented unique challenges. Relevant, high-traffic keywords related to coworking spaces in Islamabad were limited, and some were highly competitive, dominated by larger companies or directories. Additionally, keywords with sufficient search volume and intent alignment were essential for attracting serious clients rather than casual visitors.
Solution: Digital Umbrella’s SEO team leveraged specialized tools like Ahrefs, SEMrush, and Google Trends to identify long-tail keywords and location-specific phrases such as “affordable coworking space in Islamabad” and “shared office space near me.” We focused on targeting keywords that indicated high user intent, such as “book coworking space Islamabad” and “coworking membership plans Islamabad.” By targeting these carefully chosen keywords, DeskCo’s website began attracting relevant traffic more likely to convert into inquiries and memberships.
Hurdle: The SEO content strategy was initially complex due to the need for content that was both optimized for search engines and appealing to DeskCo’s target audience. Striking this balance was crucial for improving organic rankings while also keeping visitors engaged and interested in DeskCo’s offerings.
Solution: Digital Umbrella’s content team adopted a two-pronged approach: creating high-quality, informative content for the main pages while also launching an engaging blog strategy. We carefully crafted the primary pages with keyword-rich, natural language to support SEO without sacrificing readability. The blog covered topics that resonated with the target audience, such as productivity tips for freelancers, benefits of coworking spaces, and office setup ideas. This dual approach helped boost both DeskCo’s search engine rankings and visitor engagement, with site visitors spending more time on the blog and main pages.
Hurdle: Creating a visually appealing design that also prioritized SEO and user experience was challenging. DeskCo’s brand required a clean, modern look, but excessive design elements could slow down load times, negatively affecting SEO. Moreover, balancing visuals with SEO-focused content placement was tricky.
Solution: Digital Umbrella’s design and development teams collaborated closely to ensure the website was both visually pleasing and functional. We used lightweight, optimized graphics Desgin, employed lazy loading for images, and structured the content with SEO in mind. Through careful planning and testing, we achieved a design that was both attractive and SEO-friendly, with fast load times across all devices. The agency also performed extensive A/B testing on various layouts to ensure the site’s look didn’t compromise its functionality or SEO performance.
Hurdle: With an increasing number of users accessing websites via mobile devices, it was essential to ensure that DeskCo’s website was fully responsive. However, achieving seamless cross-device compatibility without sacrificing design or functionality required extensive testing and adjustments.
Solution: Digital Umbrella adopted a mobile-first design approach to guarantee that the website was optimized for smaller screens before scaling up to desktops. The development team conducted rigorous testing across multiple devices and browsers to identify and resolve any layout or loading issues. Continuous performance monitoring ensured that DeskCo’s website remained fast and user-friendly, regardless of the device used.
Hurdle: Without leveraging Google My Business, establishing DeskCo Space’s local presence was more challenging, particularly in a competitive city like Islamabad. Many local competitors were utilizing GMB to appear in local map packs and search results, so we needed alternative strategies to build visibility and attract local traffic.
Solution: Digital Umbrella focused on a localized content strategy to target Islamabad-based searches effectively. We created dedicated pages and blog content specifically geared toward local audiences, using keywords that highlighted DeskCo Space’s location, such as “coworking spaces near Blue Area Islamabad.” Additionally, we implemented location-based keywords and structured data markup to improve DeskCo’s local relevance for search engines.
Hurdle: Coordinating regularly with the DeskCo team to gather feedback and make adjustments was challenging, as the project required frequent communication to ensure alignment with their evolving vision and brand goals.
Solution: Digital Umbrella established a clear communication schedule, holding weekly update meetings with the DeskCo team to review progress, discuss feedback, and make necessary adjustments. This ensured transparency and kept the project on track without misunderstandings. Using project management tools like Trello and Slack for real-time communication helped maintain a smooth workflow and quick response times, ensuring that DeskCo’s requirements were met effectively.
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