If you’re running a business in Pakistan or anywhere else, you’ve probably faced this dilemma: Facebook Ads vs Google Ads – which one suits your needs better? Both platforms are giants in the digital advertising world, but they function quite differently. Your decision can directly impact your budget, reach, and overall marketing success.
In this detailed comparison, we’ll break down the strengths and weaknesses of each platform, including audience targeting, cost, ROI, ad formats, and more – so you can make an informed choice based on your business goals.
Facebook Ads are part of Meta’s network, which includes Instagram and Messenger. These ads appear based on users’ interests, behaviours, and profiles, making them excellent for brand awareness and audience building—especially for small to mid-sized Pakistani businesses.
Check out our guide on Social Media Marketing for in-depth tips.
Google Ads show up on Google Search, YouTube, and the Display Network. They target users based on specific keywords, so they appear when people are actively searching for something—making them great for businesses offering services like tuition, real estate, clinics, or e-commerce.
Facebook offers powerful targeting, like:
Google focuses on:
A Lahore-based boutique used Facebook ads with carousels to sell summer kurtis. Result? 400% increase in DMs and 2.8x ROAS in 30 days.
Local dental clinic ran Google Search Ads for “teeth whitening in Islamabad”. Got 60+ bookings with just a PKR 20,000 budget.
Your Goal | Ideal Platform |
Increase brand awareness | |
Get leads or bookings | |
Promote online shopping | Both (start with FB) |
Rank on Google long-term | SEO + Google Ads |
Yes, generally, Facebook is more affordable, especially for startups and small businesses.
Absolutely. Many businesses combine both for full-funnel marketing.
Google Ads—because buyers are already searching for properties.
Yes, especially for visual products like clothes or accessories.
Facebook: Start with PKR 500/day. Google: At least PKR 1500/day for search ads.
Use Facebook Pixel and Google Tag Manager to track sales, forms, or phone calls.
If you’re selling fast-moving items or launching a new brand, Facebook Ads are the way to go. But if you’re targeting serious buyers or offering local services, Google Ads might give you better results. The real power? Use both in tandem to guide your customers from awareness to purchase.
